Account-based Marketing (ABM) Step 7: Measurement
“While B2B CMOs say measuring ROI is their top priority, less than 20% report having the capability.” ― Forbes “Without ...
Account Based Marketing (ABM) Step 6: Customer Journey & Omnichannel
“86% of buyers will pay more for a better customer experience.” Customer Experience Impact Survey ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ What is our ABM ...
Finding the Why of Our Business from Who, What & How
"Companies that offer too many options often struggle to differentiate. Differentiation comes from clarity of WHY, not excess of WHAT" ...
