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Betty Ledgerwood2024-03-28T14:48:29-06:00March 28, 2024|

As the Chief Financial Officer (CFO) of your organization, you may have observed (what are to you based on your ...

Betty Ledgerwood2024-03-28T14:44:52-06:00March 28, 2024|

In an account-based marketing (ABM) program, the marketing department measures and proves its contributions to revenue growth (and to doubters ...

Betty Ledgerwood2024-03-28T14:39:45-06:00March 28, 2024|

For heavy equipment marketing, business development and sales, we move from identifying the Ideal Customer Profile (ICP) to the crucial ...