Heavy Equipment Sales Prospecting: Effective Ideal Customer Profile (ICP)
Creating an effective Ideal Customer Profile (ICP) is a crucial first step for a heavy equipment sales company prospecting for ...
Account Selection: Our Prospecting Starting Point
Account selection is a vital first step in our B2B account-based marketing (ABM) program. Let’s outline why this step is ...
ABM Account Selection and Critical Thinking: Improve our Account Selection Process
Our focus in ABM Step 1 is Account Selection. This is the stage when we identify the right accounts to ...
