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What is the BetterProspecting™ ABM Method?

Account-based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts.

ABM is not simply a tactic of marketing for B2B businesses but is a complete business growth strategy which aligns your marketing, sales, and service with the sole aim of targeting specific business sectors or verticals within a defined geographic area and identifying a “Target Account List” of your ideal customers.

It’s a step-by-step solution to:

Here’s Our 7-Step Process

It is focused, efficient, effective, and strategic to the growth of the companies that use it.

01

ACCOUNT SELECTION:
Identify the customers that matter

02

ACCOUNT INSIGHT:
Know their business

03

IDENTIFY ENTRY POINT:
Know their people & the ideal buyer persona

04

PERSONALIZED MESSAGING:
Apply insight to personalize the message

05

FOCUSED OUTREACH:
Contract the ~100 decision makers that matter

06

SUSTAINED CONTACT:
Deliver a multi-channel customer journey

07

MEASURED PROGRESS:
Metrics to improve sales efficacy

BetterProspecting™ ABM method gives you

Better account insights
Identified Entry Points: Know their people & the ideal buyer persona
Focused Outreach: Contact the ~200 decision makers that matter
Comprehensive Customer Journey
Measured Progress: Metrics to improve sales efficacy

Why Work With Us?

BetterProspecting™ helps sales and marketing drive a winning to-to-market strategy and exceptional customer experiences.

Imagine getting these results:

Fine-Tune Your Sales Strategy

Book a call with us today

Reports

Just the details please! We provide the comprehensive research of your ideal clients and prospects for your sales team to use. Let sales spend their time on what they do best: selling.

Ask us for a sample report

Coaching

Let’s update and fine-tune your sales process! Get our help to train your Sales and Marketing teams on the BetterProspecting™ account-based marketing method.

Learn more about ABM

Hired Guns

You need more help with sales? This option is our “done for you” version where you can hire our team to implement a BetterProspecting™ ABM strategy program for you. This service is great if you need to supplement your team or outsource outreach. 

Book an appointment

Troubleshooting

Not sure where you can improve? This one’s for you. As consultants we outline the core model of your business and identify solutions to your pain points recommending any number of the business services or tools needed, such as sales and marketing support, research, training, consulting, templates, or prospect research by analysts.

Contact Us

Learn more about account-based marketing at BetterProspecting.biz

 “I make money when I spend time calling, not when I’m doing research on prospects,” is what we hear a lot from our clients’ top producing salespeople.

Help your sales team to:

  • Increase sales by being more effective, efficient, and strategic.
  • Speed up your sales cycle and conversions
  • Do what they do best: close deals.
Book a free consultation with us today